Bitcoin Giant Strategy Sells 1,690 BTC to Fund STRC Buyback

Strategy, the company led by Michael Saylor, sold more Bitcoin last week. This is the second week in a row the firm has done this.

The company sold 1,690 BTC for $108.6 million. It used all the money to buy back its STRC preferred stock.

This move brings Strategy's total Bitcoin holdings down to 840,447 BTC. That is still the largest corporate Bitcoin stash in the world.

Why Is Saylor Selling Bitcoin Now?

For years, Strategy was known for one thing. It kept buying Bitcoin, week after week.

Now the story looks different. The company has not bought any new Bitcoin since June.

Instead, Strategy is using small pieces of its Bitcoin pile to fix a different problem. Its STRC preferred stock has been trading below its $100 target price.

STRC is a special kind of stock. It pays monthly dividends and is supposed to trade near $100. But in June, it dropped as low as $74.

Chief Executive Phong Le has said the goal is for STRC to trade between $99 and $100 again. Selling small amounts of Bitcoin to buy back STRC shares is part of that plan.

How Much Bitcoin Did Strategy Sell?

Strategy sold the 1,690 BTC between August 3 and August 9. The average price was $64,262 per coin.

That is far below what Strategy originally paid. The company's total Bitcoin stash cost an average of $75,385 per coin, based on its SEC filing.

Here is a quick look at the numbers.

What Happened Before Saylor Started Selling Bitcoin?

Michael Saylor's company began buying $BTC in 2020. Back then, it was a software firm looking for a way to protect its cash from inflation.

Over the next few years, Strategy became famous for buying Bitcoin almost every single week. It raised money through stock sales and debt to keep buying more.

Bitcoin's price also climbed to a record high in October. At that point, Strategy's stock, MSTR, rose along with it.

But since then, $BTC has dropped nearly 50% from that record high. MSTR stock has fallen even harder, down close to 80% from its own peak.

That price drop put pressure on Strategy's preferred stock products, including STRC. To defend the $100 target price, the company started selling small amounts of BTC instead of only buying it.

This is the fourth disclosed Bitcoin sale from Strategy in 2026. The total for the year now stands at 6,948 BTC sold.

Where Did the Extra Cash Come From?

Bitcoin sales were not the only source of money last week.

Strategy also sold 6,585,682 shares of MSTR stock. That raised $653.1 million.

Most of that money, $650 million, went straight into the company's USD Reserve. The rest, about $3.1 million, was added to its general cash balance.

This pushed Strategy's USD Reserve up to $4.65 billion, compared to roughly $4 billion the week before.

Saylor explained on X that this cash boost increased the company's "USD Duration" by 143 days, bringing it to 2.7 years. He also said the move tightened STRC's "BTC Credit" by 10 basis points, or one-tenth of a percentage point.

Does Strategy Still Lead in Corporate Bitcoin Holdings?

Yes. Even after selling Bitcoin two weeks in a row, Strategy remains far ahead of every other company.

Its 840,447 BTC stash dwarfs the second-largest corporate holder, Twenty One Capital, which holds 43,514 BTC.

Strategy still has $785.2 million left under its digital credit securities repurchase program. That money is set aside for more STRC buybacks if needed.

The company also has $1 billion available under a separate common-stock repurchase program.

What This Means Going Forward

Investors are now watching closely to see what Strategy does next.

The company insists these Bitcoin sales are small, planned moves. They are meant to support STRC and build cash reserves, not to abandon its Bitcoin strategy.

Still, this marks a real shift from a company once known for never selling. Whether Strategy returns to steady Bitcoin buying or keeps trimming its stash to manage its stock products remains an open question.

MSTR shares trading at $97.18 at the time of writing, down nearly 2.85% for the day.